Teaming up as a Freelance Designer with Skidmore Studio, I collaborated on a brand and identity redesign for Community Financial Credit Union, based in Plymouth, MI. Focused on the concept of building blocks, inspired by Bauhaus designs, this proposed direction reflects CFCU's role in providing essential tools for clients to build wealth from a young age. Acting as a versatile design system, it allows the marketing team to generate countless fresh iterations while maintaining the core brand essence. This strategic approach breathes new life into CFCU's image, emphasizing their ongoing commitment to financial growth and support.