Meet Parade – where the journey is the real star!  Parade is all about creating amazing road trips with your buddies, letting you hit specific spots and keeping tabs on each other through the app. With this project, nailing the brand positioning was key – I wanted it to scream fun, young, and match the thrill of the trip itself. So, I crafted a suite of lively, bold colors paired with a sleek, modern logo. The result? A brand as exciting as the road trips you'll take with Parade. Let the good times roll!